Figuring out how to market your practice online can be overwhelming. Here's a summary of how online marketing and a personalized website can increase the number of patients coming through your doors:
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Website design and maintenance. Your website is your online calling card and most potential patients will judge you completely based on how your website resonates with them personally. Building or updating your website so it is professional, up-to-date and draws customers in is key for obtaining new patients. |
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Search engine optimization is the process of maximizing the # of visitors to a particular website by ensuring that it appears high on the list of results returned by a search engine. Ranking high in the results is what SEO is all about. Google is the biggest and most popular search engine in today's world, with more than 75% of all internet searches being done through Google. If your website isn't showing up on the first page of a Google search, you're missing out on potential patients. |
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Paid search advertising or pay-per-click means you advertise by paying the search engine you're using (i.e. Google) each time your ad is clicked on. Paid search makes your website visible to people searching for your services even if your ranking is low. With paid search you can create and run Google Ads that target the right location and potential patients. You can also run specific campaigns on procedures such as "ClearCorrect" or "clear braces" or other dental services. |
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Social media marketing is the process of gaining traffic or attention through social media sites. The most commonly used social media sites are Facebook, Instagram and Twitter. A higher number of social media followers tends to improve trust, recognition and credibility to potential patients. The most significant benefit is it's humanization element; becoming more humanized is important because people like doing business with other people; not with companies or businesses. |