You may want to look into outsourcing your promotion & marketing and decide whether it will be profitable for your practice. Outsourcing allows you to focus on your patients, staff and practice.

Is it worth using an online marketing services company vs. doing it yourself?

• Rule #1: If you want to grow your practice, you HAVE to use effective marketing.  In this day and age, the Internet is the main way to reach not only your current patient base, but also potential future patients.  About 80% of people look at information online before making a call to a dental office, so without effective online marketing you’ll be missing out on these potential patients.
• Rule #2: The more professional your website is, the more trust it instills into your potential patients, thus leading to more business for you.  Enough relevant information and content on your site helps people feel comfortable with your practice and will increase the chances that they’ll choose you.
• Rule #3: Without consistent marketing, your success will not be stable.  What happens when your marketing campaign brings in so many new patients that you don’t have time to keep up your marketing actions?  To keep the patients coming in, you need to have somebody whose job it is to keep your website, advertisements, and social media updated with fresh content and keep you reaching out to potential patients.
• Rule #4: While you might think you’ll save money by doing your own marketing, you could be doing the opposite due to loss of opportunities if it’s not done right.  There is a lot to know about successful marketing, and you might spend a few years figuring out what works best for you.  Hiring professionals who have already been through the trial and error and who know what will bring about the most effective return will save you money in the long-run.

If you do not already have someone managing your online marketing efforts and you do want to outsource, ClearCorrect is partnered with S3SB, a prestigious Los Angeles web design and marketing agency, to provide online marketing and practice-building services customized for ClearCorrect providers.

S3SB offers a full suite of services, including:

20% off a full website design for ClearCorrect providers Updates to existing pages Search engine optimization Paid search ads Reputation management Social media Lead tracking Email marketing Monthly metrics